Don Norman's Turn Signals Are the Facial Expressions of Automobiles offers fascinating insights into how design shapes our daily interactions with objects. As someone who geeked out over The Psychology of Everyday Things, I was excited to dive into this collection of essays.
The good: Norman's writing remains engaging and thought-provoking. The chapter analyzing how drivers and cars form social units had me nodding along - I'll never look at turn signals the same way again! His observations about refrigerator doors as family message centers also resonated deeply (my own fridge is basically a collage of grocery lists and toddler artwork).
The not-so-good: Some content feels outdated in our Alexa/Siri era. The essay on 'electronic personal assistants' reads like ancient history compared to today's smart devices. Also, be warned - the physical book quality disappointed me too. The paper stock feels cheap, like newspaper print rather than a proper hardcover.
While less cohesive than his masterpiece The Design of Everyday Things, this collection shines when focusing on specific case studies. I particularly enjoyed the airplane cockpit design analysis during a recent flight - seeing Norman's principles in action made me appreciate good UX in unexpected places.
Best for: Design enthusiasts who want bite-sized Norman wisdom, though new readers should start with his more famous works first. Keep your expectations realistic about both content relevance and physical quality.