I’ve tried my fair share of self-tanners over the years, and Beauty by Earth’s Self Tanner is hands down one of the best. The first thing I noticed was how clean the ingredients are—no harsh chemicals, just organic aloe vera and coconut oil. It feels more like a moisturizer than a tanning product, which is a huge plus for my dry skin.

Application is a breeze. Unlike some tanners that streak or turn orange, this one goes on smooth and develops into a natural-looking tan within hours. I apply it after my regular moisturizer (a tip I picked up from another reviewer), and it blends seamlessly. The color is buildable, so you can go from a subtle glow to a deeper tan depending on how often you use it.

One thing I love is that it works equally well on my face and body. I’ve had issues with breakouts from other tanners, but this one doesn’t clog pores or irritate my skin. And the compliments? Unreal. Friends keep asking if I’ve been on vacation because the glow is so believable.

The only downside is the slight “tanning lotion” smell during development, but it fades after washing. For me, the pros far outweigh this minor con—long-lasting color, no streaks, and skin that feels hydrated instead of sticky. If you’re on the fence, give it a try. It’s become a staple in my routine!