Okay, so I finally caved and bought this lunch box for my 7-year-old after seeing all the rave reviews. And let me tell you—it did NOT disappoint!

First off, the purple color is SO vibrant (my kid’s obsessed). The material feels super sturdy—like, 'throw-it-in-a-backpack-and-forget-about-it' sturdy. The double zippers? Chef’s kiss. No more struggling to open/close like some flimsy lunch bags we’ve had before.

The insulation is legit. My kid’s yogurt stayed cold until lunchtime, and the PEVA lining makes wiping spills a breeze (because let’s be real… kids are messy). Pro tip: DO NOT put it in the dryer (learned that from another review—thank you, internet strangers!).

Love the 4 carrying options—shoulder strap for hands-free mode, short handle for quick grabs. And the POCKETS?! Main compartment fits her bento box + snacks, side pockets hold her water bottle + ice pack, and the front zip pocket hides her napkin doodles. Magic.

Only gripe? One reviewer mentioned grommet issues, but ours has held up fine so far (fingers crossed). For the price? 10/10 would buy again—already eyeing the teal one for my younger kid!