Let me tell you, this book was exactly what I needed when I first dipped my toes into the car business. It's like having a seasoned mentor walk you through every step - from setting up your lot to finding those hard-to-get specialty vehicles that really bring in profits.
What surprised me most was how practical the advice is. I literally used the online buying strategies from Chapter 4 to flip my first two cars within weeks! The section about avoiding common pitfalls saved me from making some rookie mistakes that sink so many small dealerships.
Is it perfect? No. Some sections do feel a bit basic if you're already industry-savvy, and yeah, those long contact lists could've been trimmed. But for $18? Come on - that's less than what you'd spend on coffee during one day at the auction!
The real value shines when you start applying the concepts. Suddenly you're seeing opportunities everywhere - that '98 collector car sitting in someone's garage, or how to leverage online platforms most dealers ignore. This isn't just theory; it's a playbook that works.
Would I recommend it? Absolutely - but only if you're serious about putting in the work. This book gives you the tools, but you've got to swing the hammer yourself.