First off, let me tell you, this rub is a game-changer for any BBQ enthusiast. The moment I opened the jar, the aroma of salt, pepper, and herbs hit me – it's like a symphony of flavors waiting to elevate your meat.

I've used it on ribeye steaks and burgers, and oh boy, the flavor is consistently delicious. The balance of spices is just right – not too salty, not too peppery. It's like the rub knows exactly what your taste buds want.

One thing I love is how versatile it is. While it's marketed for steaks and chops, I've tried it on chicken wings, and they turned out phenomenal. The herbs in the mix give it that extra depth that makes you keep coming back for more.

Now, about that one negative review – taste is subjective. Personally, I find the flavor profile perfect as-is for most meats. But if you're someone who likes super bold flavors, you might want to add a bit more pepper or chili powder to kick it up a notch.

The 16.2oz size lasts forever – I've done about 15 cooks with it and still have plenty left. For the price point compared to making your own rub from scratch? Totally worth it for the convenience and consistent results.

Pro tip: Use this with charcoal grilling like one reviewer mentioned. The smokiness from charcoal combined with this rub creates magic on your steaks that propane just can't match.

Would I buy again? Absolutely – in fact, I'm already planning to try their other seasonings after this experience. This rub has earned its permanent spot in my BBQ toolkit.