Okay, so I finally caved and tried the e.l.f. Primer-Infused Blush after seeing it all over my feed. And wow, it did NOT disappoint!

First off, the color payoff is *chef’s kiss*. I got 'Always Rosy,' and it gives the perfect subtle flush—like I just came back from a brisk walk. Not too much, not too little. Just right.

The texture? SO lightweight. It blends like a dream, and you can build it up if you want more drama. But honestly, I love how natural it looks with just one swipe.

Staying power? 10/10. I wore it for a full day (errands, coffee spills, and all), and it stayed put without fading or turning patchy. The primer infusion really works!

Also, major props for being vegan and cruelty-free. Love that e.l.f. keeps things clean and ethical without breaking the bank.

Only tiny gripe? The compact is a bit stiff to open—I nearly launched it across the room once. But hey, small price to pay for such a gem.

If you want an easy, everyday blush that won’t quit on you… this is IT.