Okay, so I finally caved and tried this Grillaholics SPG + Butter seasoning everyone's raving about. Let me just say... WOW.
First off, that buttery upgrade is NO JOKE. The Wisconsin butter buds give this insane rich flavor that makes even my mediocre grilling skills look pro. I threw it on some chicken thighs last night and my family acted like I'd discovered fire.
What surprised me most was how versatile it is. Like the other reviewers said, I've been putting it on EVERYTHING - eggs, roasted veggies, even popcorn (don't judge till you try it). The garlic-pepper balance is perfect for my taste, though my sister thought it was a bit heavy on the garlic.
Pro tip: Mix it with other rubs like one reviewer mentioned. Did this with some smoked paprika and oh man... next level stuff.
The only downside? Now I'm going through bottles way too fast. Might need to start buying in bulk!