Okay, so I just got this burlap heart ribbon and OMG it's even cuter in person! The red hearts are perfectly spaced and the wired edges make it SO easy to shape into bows. My Valentine's wreath has never looked better.
The quality is seriously impressive - thick material that doesn't feel cheap at all. I was worried about fraying but the wired edges prevent that completely. Plus, you get a TON of ribbon (10 yards!) which means I can use it for multiple projects.
Pro tip: The burlap texture gives such a rustic-chic vibe, but be gentle when handling as it can unravel if you're too rough. Also, heads up - it's actually slightly wider than 2.5 inches in my opinion (but that just means more cute heart pattern to show off!).
I'm already thinking of other uses beyond Valentine's Day - would look amazing on Christmas presents with red/black wrapping paper. Might even use some for my sister's wedding decorations next month!