Okay, let's talk about this toothbrush cup that thinks it's a piece of art. First impression? The soft grey color is actually really nice - like a cloudy Copenhagen morning in ceramic form.

The stoneware feels premium (translation: heavy and breakable). I nearly had a heart attack when my partner almost knocked it off the sink. Zone Denmark wasn't kidding about the 'soft touch' finish though - it's weirdly satisfying to hold.

Function-wise, it does what any $5 toothbrush holder would do but with ~Scandinavian elegance~. My electric toothbrush fits perfectly, but my husband's bulkier one looks like it's wearing a too-small sweater. The toothpaste slot is cute but honestly just makes me feel fancy while doing the most mundane bathroom task.

Cleaning is stupid easy - just wipe it down. No weird crevices for gunk to hide in. Would I buy it again? Maybe if I wanted to flex on my houseguests with my bathroom accessories. It's definitely overpriced, but hey, at least the packaging made me laugh with its absurdly pretentious descriptions.