Let me tell you, flipping through 'Driving Force' feels like discovering a dusty photo album in your grandpa's attic - if your grandpa happened to be an early 20th century car salesman. The black-and-white images of vintage dealerships with their proud owners standing beside gleaming Model Ts absolutely transport you back in time.
What surprised me most was how the book makes you realize car dealerships were basically the tech startups of their day. The section about early marketing tactics had me laughing - imagine dealers organizing elaborate parades just to show off their new models! I kept thinking how different it is from today's online car shopping.
The LA focus adds fascinating local flavor. Reading about how dealerships literally shaped the city's expansion made me look at my own neighborhood differently. That said, I wish there was more about other cities too - Chicago or Detroit would've made great comparisons.
Perfect gift for any car enthusiast, but be warned: after reading about those early road trips, you might find yourself browsing eBay for vintage cars at 2 AM (speaking from experience here). The writing strikes that sweet spot between scholarly and entertaining - no dry history textbook this!
My only real complaint? The book left me craving more stories about the colorful characters who ran these early dealerships. Maybe volume two? Until then, this stays proudly displayed on my coffee table where it sparks great conversations.