Let me start by saying this rub is a time-saver and flavor bomb in one convenient pouch. As someone who's made pastrami from scratch multiple times, I appreciate not having to measure out 10 different spices.

The flavor profile is spot-on for traditional deli-style pastrami - smoky, savory, with just the right saltiness. I've used it on brisket, corned beef, and even venison with fantastic results each time.

Pro tip: The seasoning does settle, so give it a good shake before use. Some users (including me) like to add extra cracked black pepper for more texture - but the base flavor is already excellent.

The 16oz size is perfect - I've done 7+ pastramis and still have plenty left. The resealable pouch keeps it fresh between uses. At this price point, it's way more economical than buying individual spices.

A few notes:
- It creates an amazing bark when smoking
- Works great with mustard as binder
- Could use more usage instructions (I do 5-7 days brine then smoke)
- Pepper grind could be coarser (easy fix by adding your own)

Bottom line? If you want authentic deli flavor without the hassle of mixing spices, this rub delivers. It's become my go-to for all cured meats - just be prepared for your kitchen to smell like a NYC deli!