I've tried countless BBQ rubs, but Girls Can Grill Brisket Rub stands out. The moment I opened the bottle, the aroma of guajillo pepper and honey habanero hit me—smoky, slightly sweet, and just the right amount of heat.

First test: air-fried chicken breasts. Normally, chicken can be bland, but this rub transformed them into something irresistible. No leftovers—my family devoured every bite. The coarse black pepper created a perfect crust, locking in juiciness.

Next up: burgers. Mixed into wagyu ground beef, it elevated them to restaurant-quality. The balance of salt, pepper, and garlic (SPG+) with that subtle kick? Chef’s kiss. Even my picky teen asked for seconds.

I appreciate the no-MSG, no-filler promise—clean ingredients matter. The 9.6 oz bottle lasts forever; I’ve seasoned multiple briskets and still have plenty left. Pro tip: it’s not just for beef. Try it on roasted veggies or even popcorn!

One note: if you dislike texture, the coarse grind might surprise you (I love it, but saw mixed reviews). Overall? A championship-worthy rub that lives up to the hype.