Okay, so I finally caved and bought this rub after seeing it EVERYWHERE on BBQ forums. Verdict? Totally worth the hype.

First off – that bark! Used it on a 12lb brisket and got that perfect dark crust that makes people go 'ooooh' when you slice into it. The pepper-garlic-salt balance is chef's kiss.

Pro tip: It's SPICY (in a good way). My heat-sensitive cousin needed extra ranch, but us chiliheads were in heaven. Maybe go lighter if serving to spice-wimps.

Shockingly versatile – tried it on reverse-seared ribeyes last week? Game changer. Even sprinkled some on roasted potatoes like a rebel. No regrets.

The 16oz container lasts forever. Three briskets in and I've barely made a dent. Way better value than those tiny overpriced rubs at gourmet stores.

Only con? Now my friends keep inviting themselves over for 'taste tests'. Sorry not sorry – more BBQ for me!