Okay, so I've been using this Memphis Style rub for a few weeks now and I'm officially obsessed. First off, the 5lb size is no joke - this thing is massive and perfect for someone like me who grills almost daily.

The flavor profile is incredible - not too spicy but with this amazing sweet-smoky depth that makes everything taste like it came from a professional BBQ joint. I've used it on ribs (obviously), chicken wings, and even sprinkled some on roasted veggies.

What really surprised me was how well it works on fish! Tried it on salmon last night and my family couldn't stop raving about it. Just a light coating before grilling transformed our usual weeknight dinner into something special.

The texture is perfect too - coarse enough to create that beautiful bark we all love, but not so chunky that it's overwhelming. And unlike some other rubs I've tried, the salt level is just right - enhances the meat without making it taste salty.

Only downside? Now all my friends keep inviting themselves over for BBQ nights because they want to eat my 'famous' ribs. Joke's on them though - the real MVP here is this magical rub!