I've tried countless self-tanners over the years, and Beauty by Earth's Tanning Lotion is hands down one of the best. The first thing I noticed was how clean the ingredients are—no harsh chemicals, just organic aloe vera and shea butter. It feels more like a moisturizer than a tanning product, which is a huge plus for my sensitive skin.

Application is a breeze. I exfoliate first, then apply a thin layer using even strokes. The lotion goes on white, so you can see exactly where you're putting it—no guesswork! Within hours, I start to see a subtle glow, and by the next day, it deepens into a natural-looking tan. No orange tones, just a healthy radiance that gets me compliments every time.

I love that it’s buildable. If I want a deeper tan, I just apply another layer the next day. And if I mess up (which happens!), it fades evenly over 3-4 days or can be adjusted with light exfoliation. No streaking, no staining clothes—just flawless color.

The only downside? It does have that classic self-tanner smell while developing, but it’s not overpowering and fades after washing. For the results I get, it’s a small trade-off. This lotion has become my secret weapon for year-round glow without sun damage.