First impression? This blanket is MASSIVE. At 10x10ft, it truly lives up to its 'family size' claim - my king bed looks like a postage stamp under it! The ivory color is exactly as pictured - a warm, creamy neutral that goes with everything.

The good stuff:

- The 100% long-staple cotton feels luxurious right out of the package. It's breathable yet cozy - perfect for my hot-flash-prone nights.

- After washing (cold water + low heat dry), it softened up beautifully. Yes, there was lint galore in the first wash (clean that trap twice!), but now it's settled into perfect coziness.

- The waffle weave gives just enough texture without being scratchy. My husband stopped stealing blankets because this one actually stays put!

Watch outs:

- Do NOT wash with dark colors initially - the lint will cling like crazy.

- It shrunk about 8% after first wash despite careful drying. Still fits our king bed with room to spare though.

Final verdict? 9/10 - would buy again in every color if my linen closet had space!