Let me start by saying – this bread is dangerously good. The first time I toasted a slice, the smell of cinnamon filled my kitchen like a cozy bakery. The raisins are plump and sweet, not those sad, dried-out pebbles you find in cheaper brands.

I’ve tried it three ways: lightly toasted with melting butter (heaven), as peanut butter toast (my husband steals half), and embarrassingly… straight out of the bag at midnight. The swirls make every slice Instagram-worthy, though mine never last long enough to photograph.

Warning: The loaves disappear fast. I ordered two and they were gone in 48 hours. Yes, I considered hiding the last slice. At $5.99 per pack in stores, it’s pricier than basic bread – but when my supermarket runs out (which happens often), I’ll gladly pay Amazon’s premium for this cinnamon-y crack.

Pro tip: If you’re ordering online, maybe don’t choose UPS. Gerry from Iowa’s missing bread saga still haunts me.